With the new car buying season fast approaching, now’s a good time to be considering what you can do to start, build and sustain your relationships with new and existing customers throughout their ‘lifetime’ with you as their trusted dealer.

Shared experiences create lasting memories, and inspire the feel-good factor, which – in the case of employee benefits and rewards – can enhance your reputation as an employer

There's no point pretending that things never go wrong, it's usually your front line staff who have to pick up the pieces and make things right with your customers. But how do they do it? Here are four key questions you should be asking.