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Career opportunities at Grass Roots

A great place to work

You won't be surprised to learn that we offer an excellent pension scheme, generous holidays and a competitive salary. So maybe we can tempt you with some of our out-of-the-ordinary benefits too, including the little things that can make a big difference to your working life. Here is just a taste of what you might expect (benefits vary, depending on location).

  • A culture and philosophy that supports work/life balance
  • Valuable discounts on retail and leisure purchases
  • Salary sacrifice schemes, including cars, computer equipment, holiday purchase and health plan options
  • Long service awards that run into four figure sums (in time!)
Inspired to find out more?

If you're keen to work with us then please get in touch - we're always looking for enthusiastic and skilled people to join our award-winning teams. Feel welcome to email us on
Conversion Rate Optimisation Lead
POSTED 11/28/2017 2:22:52 PM

Conversion Rate Optimisation Lead - We are actively recruiting here at Grass Roots a Blackhawk Network Business for a Conversion Rate Optimisation Lead to join our high skilled and rapidly expanding Digital Team. You will use your broad Ecommerce skills to ensure the optimisation of the online user experience to drive up conversions across all of our internal websites and client facing products.

You will be responsible for delivering improvements in Conversion Rate and User Experience for new and existing channels, identify areas for testing and change and overall increase revenues through improved UX, reduced abandon rates and analyse real user behaviour and make actionable, data driven user experience recommendations. You will work alongside the wider digital, marketing and technology teams to ensure CRO and UX are at the forefront of everything we do.

So who are Grass Roots? We are an incentive company with the widest range or rewards and benefits for employees and customers. We work with many of the world’s largest brands to enable them to connect with new customers, grow their market share, and enhance customer loyalty. This is a highly exciting time join us following the successful acquisition by Blackhawk Network last year meaning lots of investment and an even stronger business focus on data and statistics to continually improve our product offering.


Skills required for the Conversion Rate Optimisation Lead role are:

  • Previous experience in a Conversion role or experience in an Ecommerce role with a focus on conversion.

  • Experience in on-site optimisation, personalisation and A/B Testing.

  • Funnel conversions.

  • Fantastic written and spoken english.


Conversion Rate Optimisation Lead

Location: Wendover or Tring initially - moving to our new offices in Apsley, Hemel Hempstead in April 2018.

To apply, please send your full CV and a covering email/letter to:

Please note that you must be a UK resident and eligible to work in the UK.
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